From SEO to the experience of each person browsing a single blog on your site as a first-time reader. Stay focused and create a blogging strategy with value that extends overnight. Years ago, I founded a link building company based on the simple concept of only finding real links on real websites with relevant audiences, using a personalized approach. Eric Ward was my mentor and, frankly, I felt there was a dearth of agencies taking a shoddy approach. I noticed a need in the market and believed I could help meet the market demand.
This was before Penguin, so it wasn't the popular strategy, but I was a firm believer in creating value - for humans, the web, and hair masking service my customers. I never wanted to waste my time looking for unwanted links. It was a difficult decision and path. I often worried about the fate of my business. Spam still worked, and it worked well. But in the end, bonding for humans won out. As with any successful business, I have been lucky in several ways: I've been able to hire some really great people who share my philosophy.
My timing was fortuitous. In less than a year, the first version of Penguin confirmed my business strategy. I was able to find great clients who believed in creating real value. I was able to prove the model and get the results my clients need. Advertising Continue reading below It wasn't all sunshine and rainbows. We also made mistakes along the way and were forced to learn and grow. As my agency continued to grow, we worked with a wide range of clients, bringing increasingly larger companies into our processes, who by nature have different needs, goals and expectations.